INDUSTRY LEADERS
More than 180 manufacturing firms call the Pajaro Valley "Home". Although agriculture forms the economic base - technology, electronic companies, electrical products, aluminum extrusion, containers, eyeglass and lens fabricators, construction materials and heavy construction companies support the economic structure.
Watsonville's economy boasts an abundance of national company headquarters, such as Granite Construction Company, Granite Rock, West Marine Products, Fox Shox, and Monterey Mushrooms. From fresh vegetables to computers and printed circuit boards, Watsonville and the Pajaro Valley business community continues to thrive. The city of Watsonville has a number of bona fide incentives to offer businesses. Industrial development bonds and a loan guarantee program are available. Watsonville is also a designated State Enterprise Zone offering significant tax benefits to area employers.