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Alp Mimaroglu has been a marketing technology expert since 2009. And in the past 10 years, new and disruptive technological innovations are forcing marketers like him to evolve his best practices.

Digital marketing, once the only game in town, has given way to multichannel marketing; and today, we are rapidly approaching the omnichannel marketing age.

“When I first got my feet wet in the marketing world, I couldn’t have imagined that I’d be helping run digital marketing transformation programs,” writes Mimaroglu in the blog “4 Major Marketing Trends for 2020 and Beyond” on entrepreneur.com. 

“It’s almost 2020; have you looked into any new and innovative ways to spend your marketing dollars? Or how to double down on the marketing channels that work best for your business?” he writes. “Because if you haven’t, I guarantee your competitors have.

Mimaroglu discusses four major marketing trends he sees developing among organizations for 2020 and beyond in the article.  Read Full Article