P.O.Box 1748 • 44 Brennan St. Watsonville, CA 95077 • ☎ (831) 724-3900

THIS YEAR’S AWARD HONOREES!!

MAN OF THE YEAR

Dick Peixoto has given a lifetime of dedication to the Pajaro Valley.  He was raised on the family ranch on Green Valley Road and has been involved in farming from a very young age.  As a child, he helped his Dad in the apple orchards and fields throughout the Pajaro Valley.  Always the entrepreneur, at the age of 13, Dick hired local kids to pick tomatoes on their farm so he could market them, which proved to be the beginning of a life-long career in agriculture. Read More

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WOMAN OF THE YEAR 

Founder and CEO of the Pajaro Valley Health Trust, Kathleen King has given almost 30 years to the Watsonville community.  Fundraising toward improving the health of people and raising awareness of health needs for our community has been her passion and she lives that passion each day. Read More

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BUSINESS OF THE YEAR

The Register-Pajaronian has been a mainstay in the Pajaro Valley community since March 5, 1868, when the first issue of the Weekly Pajaronian was published by J.A. Cottle.  In the years that followed, the newspaper changed hands multiple times, and eventually merged with the Morning Register in 1937 to become the Register-Pajaronian. In 1956, the Register-Pajaronian won the Pulitzer Prize for public service, which is the highest honor bestowed on an American newspaper.  Read More

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ORGANIZATION OF THE YEAR

Founded in 1928 as an evening school, the Watsonville Aptos Adult Education has grown to serve over 4,000 students throughout north Monterey County and Santa Cruz County.  A wide-variety of highly interactive courses offered range from career and technical courses to community education (driver’s training, woodworking, First Aid/CPR) and lifelong learning, which includes ceramics, Adults with Disabilities and physical fitness, as well as courses which can be taken entirely over the internet.  Read More

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EVENT OF THE YEAR 

AGRI-CULTURE’S DOWN TO EARTH WOMEN LUNCHEON

With over 300 women, most wearing beautiful hats, Agri-Culture’s 9th Annual Down to Earth Women Luncheon was held at Driscoll’s Rancho Corralitos in May.  Attendees include women who are involved in or support agriculture in Santa Cruz County and the Pajaro Valley.  This event raises funds for Agri-Culture’s Focus Agriculture program, the Jimmie Cox Memorial Scholarships fund and the Santa Cruz County Farm Bureau’s school programs.  Read More

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LIFETIME ACHIEVEMENT 

For Frank and Loretta Estrada, volunteering in their hometown has been a lifetime adventure they have shared together.  Together with friends helped to form the California High School Rodeo Association where Frank served as Director and Loretta as secretary of the District. They served side-by-side for decades helping the Agricultural History Project with Frank serving several times as Director and Loretta as secretary.   Read More

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